I’m Ethan, the nerd behind Toolsplit. I love Batman, Marketing, but I love Gadgets more.

Toolsplit, a Canadian based YouTube platform, isn’t about spec sheets. It’s about how tech impacts our lives — the quirks, the fails and the “aha” moments. We examine culture through unique, relatable tech content, with editorial focus on mostly emerging consumer tech.


Why We Do What We Do?

1. Authenticity That Sells Fast: We mix humour with hands-on, non scandalous reviews. Trust transfers to the products we feature.

2. Proven Tech Influence: Our content doesn’t just entertain; it drives clicks, purchases, and long-term brand visibility.

3. Premium Audience: 67% of viewers are buyers actively “searching” for tech worth investing in. These aren’t casual scrollers.

4. Staying Power Content: Videos are optimized for search, meaning your product keeps getting discovered long after launch.

Follow us as we focus on being the most recognized Consumer Tech Review platform for the emerging/alternate/indie niche!